The Customer Discovery Matrix: A Concise Guide To Starting Anything

The Customer Discovery Matrix is a lean (concise, brief, short, easily consumed, etc.) guide to using Lean processes to successfully start anything. Anything? Start a community project, a tech startup, a new product, enter a new market, build a fan base, train new salespeople…the process is applicable to virtually any new endeavor. Why? Because it helps the founders of a new project create a hypothesis (an idea) and to test that hypothesis in the real world by talking to people. It is simple but not easy, like a lot of things. But any project that uses these proven techniques is far more likely to succeed than those who don’t. And if your idea is no good you’ll find out quickly enough to move on with the least damage done.
In business terms, Lean defines a startup as a search for a scalable, profitable business model rather than an operating business. Only after the Lean process finds that business model do you go into operational mode. This applies to any kind of early stage idea: Test and refine before investing time, energy and money.
The Customer Discovery Matrix demystifies this process while offering a simple path to success. Visit our site at www.customerdiscoverymatrix.com to learn more.