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Taking advantage of a vulnerable group? Emotional cues in ads targeting parents.(advertising)(Report): An article from: Journal of Consumer Affairs Buy on Amazon

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Taking advantage of a vulnerable group? Emotional cues in ads targeting parents.(advertising)(Report): An article from: Journal of Consumer Affairs

AuthorJulie V. Stanton, Deirdre T. Guion
PublisherAmerican Council on Consumer Interests
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Book Details

Author(s)Julie V. Stanton, Deirdre T. Guion
PublisherAmerican Council on Consumer Interests
ISBN / ASINB00HMI1KRA
ISBN-13978B00HMI1KR9
AvailabilityAvailable for download now
Sales Rank99,999,999
MarketplaceUnited States  🇺🇸
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