BLOGGER OUTREACH: Week #17 of the 26-Week Digital Marketing Plan [Edition 3.0]

I was initially going to call this book ‘blogger relations’ as essentially this is about businesses working with bloggers to promote a blog or a service.
The methods we will be using won’t rely on you creating the content but will rely on the blogger to know what will be interesting to his or her audience.
In other books I have talked about how to subscribe and begin a relationship with bloggers but in this book I will take it to the next level.
We will discuss how to determine the best way to get in touch with them and how not to be missed. If they are successful bloggers they probably get offers all the time so you don’t want to get lost in the mix.
It is important to know how to position yourself and come across very differently from everyone else so you will at least get a fair chance with them.
With these methods you will not just be taking you will be giving something of value to them as well.
Lastly we will go through how to measure success. It is not all about links it is about getting customers.