International Marketing 4e
Book Details
Author(s)
Pervez Ghauri, Philip R. Cateora
Publisher
McGraw-Hill Higher Education
ISBN / ASIN
B00HQET7R0
ISBN-13
978B00HQET7R5
Sales Rank
#279,944
Marketplace
United States 🇺🇸
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Description
Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner.
