A Guide to Leased Access on Cable Television Networks

Become Your Own TV Exec By Leasing Airtime On Cable Networks

Whether you have content you are eager to share with the public, or if you want to learn how to turn your love of television into a profitable career, we have the resources you need.

Nearly anyone can break into the television producing business if they have the right knowledge of the opportunities and the process. This is exactly what our new eBook, A Guide to Leased Access on Cable Television Networks will provide to you. This eBook not only explains how you can lease your own airtime, but also illustrates how to successfully and lucratively see returns on your investment.

Why Lease Access on from Your Local Cable TV Networks?

When many people hear about leasing cable TV access, they may conjure ideas of public access television shows, which are non-commercial and non-profit programs. The primary similarities between public access and leased access programming are that the shows are broadcast to local markets and the FCC mandates that most cable providers offer blocks of airtime for each.

What sets leased access apart is that it is full-fledged commercial television broadcasting. Once you have leased the airtime, you have the opportunity to market and sell advertising airtime within your programming. By following our guidelines, you can grow your advertising support, continue to enhance your content, and even expand your shows into nationwide markets. This is your chance to become a highly successful and independent television producer.

Accessing the Guidance and Support You Need Throughout Your Journey

Understanding the basic concepts of leased TV access is not quite enough to turn these opportunities into a career. You must know the ins and outs of the system in order to know how to get started and how to best grow your revenue streams. This is when our eBook will come of great use. Within the book, you will learn:

Where to Begin

After providing you with valuable background information, you will learn how to start your journey. This includes learning:

Who to contact
Which questions to ask
What to look for in contractual agreements

Setting the right foundation will determine whether or not your shows will be able to expand and reach their full potential in the future. Our guide will show you not only how to find leased access opportunities in your area, but also how to protect yourself and your content. This includes finding the right time slots, audiences, and airtime prices for your budget.

Creating Content That Works

Once you have found a cable network that you would like to work with, it is time to start producing content that will be acceptable for your station. It is crucial that you deliver content that will be approved by your station. This not only involves providing suitable programming, but also delivering your materials using the correct formats and technologies. Our eBook will walk you through all of the common formats used by television stations today.

Budgeting Properly

The budget you create in the beginning will shape the progress you make and how quickly you can begin to see returns on your investment. Budgeting when leasing TV airtime involves more than simply determining which network to choose. We help you take into consideration important factors such as:

The audience size and range that you can afford
The amount of funds you will use during production
Estimated funds to be received through advertising

Using our eBook, we want to show you how to budget wisely in order to keep your programing running long enough to reach its full potential. You will never be able to expand to the entire nation if you do know have the knowledge necessary to form a strong financial foundation.