Product Management 101: A primer for new enterprise product managers

Enterprise product managers are hired to drive business outcomes. New product managers, especially those new to an industry segment or a corporation, often struggle in their early career. Unfortunately, most organizations do not provide new product managers with adequate conceptual tools to get oriented, understand the business situation and become effective. As a result, (often) business outcomes are not achieved and product managers burn out or get disillusioned. This book attempts to arm new enterprise product managers with conceptual tools necessary to become effective.

This book was originally a PowerPoint presentation. The material from the presentation has been reformatted to fit Kindle’s guidelines - the equivalent of a PowerPoint slide is on a single Kindle page (screen). While the conversion is of acceptable quality, it is not perfect. This book is being made available for a nominal price to compensate for any formatting discrepancies that the reader encounters. The key messages in the presentation will come across to the reader, regardless of the reading device used.