Link Building Even Google Penguin Will Love: Build Links Based on Content People Will Want to Share

The web is a massive online popularity contest. When someone likes your site, they
may link to you to tell others how interesting or cool you are. Think of this as a vote being cast for you in this contest.

Link building now works hand in hand with social media marketing so that not only
are you getting “votes” from the authority sites that the search engines trust, you are also (and perhaps more importantly) getting links from real people who care about your brand enough to want to talk about it.

This is the one-two punch that you now must have working for your website on a daily basis. Our other e-books on social media, public relations, and content marketing will also make you a better link builder if you understand how they all fit together. This e-book is intended to help you understand where link building came from and what to avoid. It will also show you how it has evolved, its natural progression into something more akin to PR via content marketing and social sharing of content worth linking to.