Dumb Social: Social Media Strategy for the Real World

"Dumb Social is a winner for social media professionals" - @leemovic

Many Social Media how-to books and guides have been written by individuals with no genuine real-world experience. Dumb Social has been penned by Andrew White, Business Insider's Most Creative person working in Social Media, and creator of both Twitter's most successful campaign (#WantAnR8) and Facebook's most engaging page in the world (Audi).

Social Media is truly the power of change and communication in our time. And yet its almost limitless promise is being hampered by many ignoring our very reason for being present: Our audience.

Dumb Social looks to explore the errors of the past, while addressing what we must do to move forward. Dumb Social analyzes real-life social media campaigns, big and small, to see exactly what works, and what doesn't. Look for actual and usable insights, as written from the perspective of someone from the forefront of today's social media landscape.

Dumb Social breaks down the realities of today's social media in 6 chapters:

1. Social Media is People. Why do we absolutely refuse to listen our audience?
2. The Super Bowl Effect, Part 1: When brands get FOMO -- Fear Of Missing Out -- and how to avoid it.
3. The Super Bowl Effect, Part 2: When we start talking to ourselves, we ignore those who matter most -- our audience.
4. Trust is Fleeting. Unlike traditional advertising, social holds a unique place of trust with the consumer – for now. How to help ensure that trust is for life.
5. Cheapening the brand response: How do provide social customer care - and how not to.
6. Democratizing Social: How to unlock success through the power of your audience.