Life's a Pitch: The Essential Guide to Presentations

What You Say Says a Lot About You

We all talk. Every day we must communicate with one another—at home, at the gym, in business meetings. And when we talk, it’s because we want something. We want people to understand our point of view. We want to share information. We want to sell our products and ideas.

But to be effective speakers, we have to move past what we want and focus instead on what our listeners need from us.

In Life’s a Pitch, veteran public speaker Terry Ward reveals how to turn any conversation or presentation into a powerful tool that connects you to your audience by:

• Developing a dynamic state of mind to reduce anxiety, allowing you to improvise based on your listeners’ reactions.

• Using a “less is more” approach. Keep what you say simple, and your message will shine through.

• Focusing on adding value for your listeners: What do they want? And how can you give it to them?

Filled with practical tools and concepts, Life’s a Pitch will help you become a powerful presenter who engages, influences, and inspires—even if you’ve never stepped in front of a crowd to speak.

“Motivating. Valuable. Practical. Life’s a Pitch is the quintessential guide to making an impact on the people around us through speech.”
—Ann Adams, Director, management development, Mattel, Inc.

“Life’s a Pitch quickly brought me back to Terry’s proven skills-development training that has added value to my teams and me for the last decade.”
—Jonathan McGrael, West Regional Sales Director, Arbor Pharmaceuticals

About the Author
Since 1983 Terry Ward has served as a consultant to Fortune 1000 companies on creating compelling presentations. With his work in advertising and as a Hollywood writer, along with his training in improvisation, Terry has developed simple yet powerful concepts that allow people to connect with their listeners using the spoken word. (www.commskillsgroup.com)