Google Tag Manager Developer Guide: Everything you ever wanted to know to launch successfully
Book Details
Author(s)
Philip Pearce
ISBN / ASIN
B00KEC2IOK
ISBN-13
978B00KEC2IO6
Sales Rank
#517,221
Marketplace
United States 🇺🇸
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Description
A guide that walks through the steps needed to install Google Tag Manager correctly on a website. This includes technical & tactical planning, dataLayer naming conventions, quality assurance processes, steps to reduce Human errors, IT deptartment on-boarding, security tips and migration checklists.
