A Primer: Copywriting and Marketing for Islamic Banks

A Primer: Copywriting and Marketing for Islamic Banks is intended as a guide for people in the marketing and promotions departments of Islamic banks and Takaful companies globally. The intention of the book is to help marketers and those responsible for writing and drafting customer communications write more persuasively and more compellingly. The book uses case studies and examples drawn from the direct marketing world and does not include material produced by Islamic banks. It will be most useful for marketers and copywriters in Islamic banks and Takaful companies to produce better letters, emails, bills, notices and in-store marketing collateral.