Where's the Need: Discovering Market Potential (Small Business Guides Book 1)

Where's the Need speaks to the question that concerns an individual considering leaving their day job and starting their own business - will this really work? Digging up information that will validate potential and define the risk is not something the average person knows very much about.

Where's the Need acts as a virtual guide into the realm of market analysis. In contrast to references that focus on corporate models, chapter content, examples and language are focused on the small business. The primary considerations are: defining the market area, quantifying demographics, assessing customer need, shaping the offering, clarifying a competitive edge, evaluating the industry channel and measuring market potential. The by-product of effective market analysis is a full understanding of the risk.

Where's the Need also includes a Sample Market Analysis that illustrates how to create a document for the record or for inclusion in your business plan. Most importantly, the process outlined in this unique reference will help you discover if market potential signals are giving you a green light - something that is worthwhile considering before quitting your day job.