Principles of Marketing by Philip Kotler . Gary Armstrong (2013) Paperback

Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. For Principles of Marketing courses using a comprehensive text.