Careers In eCommerce and Digital Marketing

Careers in eCommerce and Digital Marketing takes a comprehensive look at ecommerce and digital marketing jobs and careers, and offers guidance for both job seekers and employers on educational training and the skills required for success in this exciting, fast-growing field. Includes ecommerce organizational structure and detailed HR-ready job descriptions for the major specialties within ecommerce and digital marketing, including ecommerce, email marketing, social media, mobile marketing, search and display, mobile marketing and sales. Also, chapters on interview preparation for digital-marketing related jobs, where to find digital marketing opportunities, setting up a digital marketing consulting practice, plus career advice and guidance from leading digital marketing practitioners. Edited by Richard H. Levey.