Summary: Re-Inventing The Corporation - John Naisbitt and Patricia Aburdene: Transforming Your Job and Your Company For the New Information Society

This work offers a summary of the book “RE-INVENTING THE CORPORATION: Transforming Your Job and Your Company For the New Information Society” by John Naisbitt and Patricia Aburdene.

In Re-Inventing The Corporation, John Naisbitt and Patricia Aburdene argue that there is currently a window of opportunity open to re-invent the way business and society is structured. This opportunity has been generated by two trends which have converged at this specific point in history.

As a result, the concept of the corporation as a business unit must be re-invented if the corporation is to remain the building block of the business infrastructure. Lying at the heart of this process is the key fact that the information society is in the process of transforming employees into capitalists. Re-invented corporations will find ways to work with that transition.

Today, the re-invented corporations are becoming so interconnected with society that being responsible is essentially a part of the social and economic contract by which they exist.

The ideas in Re-Inventing The Corporation constitute guidelines that will help you transform your job and your company for the new information society.