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Advertising tactikPAK: Fun Interactive Series - 41 Winning Strategies (tactikPAK[TM] Book 2)
Book Details
Author(s)
Margo Berman
Publisher
Creative Catalyst Unlock The Block, Inc.
ISBN / ASIN
B00O4CQXWE
ISBN-13
978B00O4CQXW0
Sales Rank
#1,148,141
Marketplace
United States 🇺🇸
Description
Advertising. It isn’t rocket science. Or brain surgery. It's launching or re-establishing a product in the marketplace. And then positioning that product in the mind of the consumer. If you break marketing down to its basic components, it's a lot easier to understand.
Before you start, remind yourself why you're advertising in the first place: to create results.
More traffic. More sales. More awareness. So always, always, always...think like the consumer (target audience). And work backwards. Ask yourself, what are the results I want? What am I trying to accomplish? What do I want the consumer to do?
The good news is, in marketing there are always several right answers, not just one!
Remember to 1) become your consumer and ask 2) what's in it for me? These are your GPS and steering wheel.
Each step of this advertising workshop focuses on a specific principle. Simply apply that kind of integrated thinking as you go through each section, acronym by acronym. And, you’ll be an advertising maven in minutes!
ABOUT THE tactikPAKâ„¢ series.
An engaging digital tutor, tactikPAKâ„¢ is a perfect study-buddy. The patented series (Patent Serial No. 08/002,155) offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes allow you to gauge your comprehension. So, you'll quickly master each subject.
It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. Choose your mobile mentor: ebook or app.
Before you start, remind yourself why you're advertising in the first place: to create results.
More traffic. More sales. More awareness. So always, always, always...think like the consumer (target audience). And work backwards. Ask yourself, what are the results I want? What am I trying to accomplish? What do I want the consumer to do?
The good news is, in marketing there are always several right answers, not just one!
Remember to 1) become your consumer and ask 2) what's in it for me? These are your GPS and steering wheel.
Each step of this advertising workshop focuses on a specific principle. Simply apply that kind of integrated thinking as you go through each section, acronym by acronym. And, you’ll be an advertising maven in minutes!
ABOUT THE tactikPAKâ„¢ series.
An engaging digital tutor, tactikPAKâ„¢ is a perfect study-buddy. The patented series (Patent Serial No. 08/002,155) offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes allow you to gauge your comprehension. So, you'll quickly master each subject.
It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. Choose your mobile mentor: ebook or app.
