Facebook, Twitter & A Pair of Shoes
Book Details
Author(s)G Sankaranarayanan
PublisherBoardroom Bytes
ISBN / ASINB00PHHTWQY
ISBN-13978B00PHHTWQ2
Sales Rank2,228,118
MarketplaceUnited States 🇺🇸
Description
The book uses humor and stories to deliver insightful messages on social business. If you think going social is a business imperative and your business is not social yet, this book is for you.
Right from explaining what social media as a technology is all about and how it can be applied across all business functions, this book presents a ideas and ideation frameworks for you to join hands with customers and create value together.
The book outlines the three stages of a social business transformation: humanization, socialization, and democratization. It introduces many stimulating concepts such as humannovation (innovation with human face), social funnel (why brands need to convert their social followers into co-creators), total value matrix (the four types of value a business can co-create with customers) and customer identify matrix (building communities by nurturing identities of customers).
Right from explaining what social media as a technology is all about and how it can be applied across all business functions, this book presents a ideas and ideation frameworks for you to join hands with customers and create value together.
The book outlines the three stages of a social business transformation: humanization, socialization, and democratization. It introduces many stimulating concepts such as humannovation (innovation with human face), social funnel (why brands need to convert their social followers into co-creators), total value matrix (the four types of value a business can co-create with customers) and customer identify matrix (building communities by nurturing identities of customers).
