Summary : The E-Myth Enterprise - Michael Gerber: How to Turn a Great Idea into a Thriving Business

This work offers a summary of the book “THE E-MYTH ENTERPRISE: How to Turn a Great Idea into a Thriving Business” by Michael Gerber.

Michael Gerber is the founder of the business consulting company E-Myth Worldwide which now operates in 145 countries. Mr. Gerber describes himself as an entrepreneur, public speaker and consultant.

As Gerber demonstrates in The E-Myth Enterprise, to turn a great idea into a thriving and enduring business, there are two absolute requirements which always must be met:
On the one hand, you have to satisfy your four primary influencers (Employees, customers, investors and suppliers). On the other hand, you have to meet the preferences of your influencers in four dimensions (visual, financial, functional and emotional). Design a way to meet both sets of requirements and you’ll end up inventing a stunningly original enterprise which can be termed “an E-Myth Enterprise” which will endure and prosper.

The E-Myth Enterprise offers invaluable tools for ambitious entrepreneurs. This book will transform your dream into reality.