Growth Hacking: A Guide to Successful Startup

Best ideas to increase web traffic and attract customers

This book is all about growth hacking. It starts by defining what growth hacking is and what it entails. You will get to know the origin of growth hacking and the person behind it. The book will also guide you on how to hire a growth hacker in terms of what you should consider.

You will know some of the things that you should do for you to hire the right growth hacker for your startup. Some of the things you should avoid are also discussed. The fact that positions are held up in your startup doesn’t mean that growth will be experienced.

This book will guide you on how establish the culture of growth in both the growth team and the entire members of your startup. The myths associated with growth hacking are also explored and debunked, thus, you won’t be tied to these myths. The process of growth hacking, right from defining objectives for your startup up to how to achieve these is discussed.

The book then ends by exploring the funnel of a growth hacker. The three components of this funnel, which include getting visitors, activating members and retaining users have been discussed in detail in this book. On reading this book, you will get to understand to get traffic for your web via the Pull, Push and Product strategies.

The following topics have been explored:

• Hiring Growth hacking team
• Debunking Growth Hacking Myths
• The Process of Growth Hacking
• The Funnel of a Growth Hacker
• Increasing Web traffic
• Activating Members
• Retaining Users

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