Selling the Sun: The Reality of Omni-Travel (Omni-Channel Strategy Book 2)

Selling the Sun - The Reality of Omni-Travel is a guide for travel companies to consider their strategic priorities around omni-channel service and sales. It looks at the customer channels and how each one needs to be adapted to suit the customer's requirements. In a time where gadgets and gizmos are taking over our lives, it has become vital for travel brands to become tuned in with the omni channel world, or face the inevitablity of dropping down the travel company pecking order. Omni-channel isn’t just about selling
and serving across multiple channels, it’s about being able to access brands from anywhere, at anytime, through many means. This guide gives you the essential
know-how to help you survive in the new omni- channel world, and this makes it a necessity. It's written by Bob Morrell and Jeremy Blake, who have spent many years developing the sales and service processes and principles that are now adopted by the majority of major travel companies.