Strategies and Insights from Advertising Hall of Fame Winners, with Rance Crain

Rance Crain, the editor in chief of Advertising Age, has sat and interviewed many legends of the advertising and marketing industry. This book is the result of his conversations with those legends who also have been inducted into the Advertising Hall of Fame. This book compiles years of wisdom, strategic thinking and advice from the best of the best. Crain, a Hall of Fame inductee himself, is also a long time observer of the advertising industry. That’s how he knows just what to ask. Read it for inspiration, read it to learn, read it to listen in on what the pros talk about when they get a chance to talk to each other.

Here are the executives that sat down with Rance Crain:

David Abbott, former chairman and creative director of celebrated London agency Abbott Mead Vickers.  Abbott
Andrea Alstrup, former Corporate Vice President, Advertising, Johnson & Johnson andchair emeritus of the Ad Council
Eduardo Caballero, Chairman Eduardo Caballero Television
Jack Connors, founding partner and Chairman Emeritus of Hill, Holliday, Connors, Cosmopulos
Laurel Cutler,Director at Foote, Cone & Belding Communications
Bob Giraldi, an award-winning film and television director, restaurateur, and educator and head of Giraldi Media
Herb Kelleher, founder of Southwest Airlines
Philip H. Knight, co-founder and chairman of Nike
A.G. Lafley, Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble
Shelly Lazarus,Chairman Emeritus, Ogilvy & Mather
Byron E. Lewis, Sr., Founder and Chairman Emeritus, UniWorld Group
Larry Light, CEO at marketing consultancy Arcature, and former global CMO of McDonald’s
Keith Reinhard, Chairman Emeritus, DDB Worldwide
Allen Rosenshine,  Chairman Emeritus, BBDO Worldwide
Gerry Rubin, co-Founder of Rubin Postaer and Associates (RPA)
Bob Scarpelli, former Chairman and Chief Creative Officer of DDB Worldwide
Lester Wunderman,founder of the Wunderman direct marketing agency