On Fire: Ignite Your Passion with a Cash Therapy Practice Buy on Amazon
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On Fire: Ignite Your Passion with a Cash Therapy Practice

Book Details
Author(s) Paul Potter
ISBN / ASIN B0145HD442
ISBN-13 978B0145HD444
Sales Rank #293,673
Marketplace United States 🇺🇸
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Description
TRAPPED.
Many physical therapists and other medical professionals feel caught in the new reality of declining referrals from traditional sources and reduced co-pays. What are the options in the new healthcare economy?

In On Fire: Ignite Your Passion with a Cash Therapy Practice, Paul Potter, PT, provides an honest discussion and practical direction to help providers chart a new course. The book includes a candid evaluation of the changing environment and the alternatives available for the future. He discusses direct access to clients and what newly empowered healthcare consumers expect, and are willing to pay for.

On Fire goes beyond the typical “copy my model of success” approach, though it does include several examples from successful cash-based practices. The book instead focuses on helping therapists discover their own unique calling and ideal clients. It recognizes that the future won’t be shaped by one-size-fits-all business models.
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