Pragmatic Marketer Summer 2015: The UX Issue: The Product Management and Marketing Authority
Book Details
Author(s)
Ryan, Chris
ISBN / ASIN
B014E9EZVW
ISBN-13
978B014E9EZV6
Availability
Available for download now
Marketplace
United States 🇺🇸
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Description
Editor's Note
I HAVE THE PRIVILEGE OF WORKING with an award-winning designer every single day. I see the difference he
makes in everything we do here at Pragmatic Marketing. And you see it every time you flip through the pages of one of our issues.
Design controls whether you pick up our magazine, which articles you read and how much you retain. In
the case of the products our clients build, it influences everything from sales to satisfaction to retention.
Design matters. And it’s so much more than the look and feel; it’s the power of the user experience, the beauty of solving problems for customers in ways they never dreamed possible.
In this issue of Pragmatic Marketer we delve into the art and science of UX. We explore everything from how it integrates with the rest of the product team, to how it transformed LPL Financial’s core product, to what drives these professionals to drink. And as always, we do so in a way that is filled with actionable tips and best
practices you can implement immediately.
I HAVE THE PRIVILEGE OF WORKING with an award-winning designer every single day. I see the difference he
makes in everything we do here at Pragmatic Marketing. And you see it every time you flip through the pages of one of our issues.
Design controls whether you pick up our magazine, which articles you read and how much you retain. In
the case of the products our clients build, it influences everything from sales to satisfaction to retention.
Design matters. And it’s so much more than the look and feel; it’s the power of the user experience, the beauty of solving problems for customers in ways they never dreamed possible.
In this issue of Pragmatic Marketer we delve into the art and science of UX. We explore everything from how it integrates with the rest of the product team, to how it transformed LPL Financial’s core product, to what drives these professionals to drink. And as always, we do so in a way that is filled with actionable tips and best
practices you can implement immediately.
