The Media Story: Why Your Church Needs Media to Engage Your Local Community

We are all constantly telling a story. You, me, your friends, your employer, your fitness center, the grocery store, Nike, Ford, the NFL, the White House, and yes, your church. So what is the story your church is communicating? Are you intentionally engaging the people in your local community, or are they receiving a message that has been sent by you unknowingly over the years because you failed to take the time to ask what you want your story to be?

Studies show churches engage the people of their communities best when creating media in step with their outreach. The Media Story shows pastors and lay leaders why it is important to start creating media to reach their local community, and how to tell their story (the way they want it received) with this media.