Branding for Small Businesses: A no-nonsense step-by-step guide to develop a brand identity for your small business

Do you want your business to take off? Do you want to make more money? Then you need to turn your business into a brand. This book serves as a step-by-step road map for any small business looking to design a brand identity.

The contents are laid out in a clear and easy to follow format so that you can enhance your brand, and your sales, starting today.

What's inside?

Introduction
- What is branding and why do I need it?

Brand positioning
- How to create a brand positioning statement
- How are you unique?
- How to create a vision statement
- How to create a value proposition
- How to understand your big idea.

Brand identity
- The importance of naming
- Coming up with a tagline
- How to create a brand brief

Visual identity
- The importance of a brand mark (logo)
- Types of brand marks
- Creating a logotype
- Developing a signature
- The importance of color palette
- The importance of typeography
- How to create a creative brief

Digital branding
- Why is digital branding important?
- Create a two way dialogue with consumers
- Website and email best practices
- How to navigate social media

Branded elements
- Developing advertisements
- Designing business cards
- Designing letterhead
- The importance of signage

Customer experience
- Who is today's customer?
- What are customer touch points
- How to create a customer journey map

If you've simply had a logo created and called it a day you could be achieving so much more. Let this book help take you to the next level.