MARKETING MANAGEMENT: for all engineering colleges
Book Details
Author(s)
Sanjay Jha
Publisher
Engineering Publishing Agency
ISBN / ASIN
B0194LYR72
ISBN-13
978B0194LYR77
Sales Rank
#952,345
Marketplace
United States 🇺🇸
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Description
CONTENTS
1. MARKETING MANAGEMENT AN INTRODUCTION
2. MARKETING ENVIRONMENT
3. COMPETITION ANALYSIS
4. MARKET PLANNING
5. MARKETING INFORMATION SYSTEM & MARKETING RESEARCH
6. CONSUMER BEHAVIOUR
7. MARKET SEGMENTATION, TARGETING & POSITIONING
8. MARKET DEMAND FORECASTING
9. PRODUCT PLANNING
10. BRANDING, PACKAGING AND LABELING
11. PRICING DECISION
12. PROMOTION DECISION
13. CHANNELS OF DISTRIBUTION
14. TRENDS IN MARKETING
1. MARKETING MANAGEMENT AN INTRODUCTION
2. MARKETING ENVIRONMENT
3. COMPETITION ANALYSIS
4. MARKET PLANNING
5. MARKETING INFORMATION SYSTEM & MARKETING RESEARCH
6. CONSUMER BEHAVIOUR
7. MARKET SEGMENTATION, TARGETING & POSITIONING
8. MARKET DEMAND FORECASTING
9. PRODUCT PLANNING
10. BRANDING, PACKAGING AND LABELING
11. PRICING DECISION
12. PROMOTION DECISION
13. CHANNELS OF DISTRIBUTION
14. TRENDS IN MARKETING
