Startup Fundamentals: An Introductory Guide to Registering a Startup in India, Fundraising, Taxation, Marketing, and Sales

This book is for early stage entrepreneurs who have a business idea and have already figured out what exactly they want to offer to their customers. The aim here is not to motivate you to get started, but to educate the various possibilities of getting things done.

Hence the ideal reader is someone who has a product / service in their mind, completed their business calculations, is willing to manage the risks and just about to get started. Right from naming your company, registering it, banking, taxation through selling your products / services, this book will guide you on how to get it done in a quicker and affordable manner.

Entrepreneurship is a journey. It needs proper fundamentals and systems in place to run the distance. The founder must plan well ahead while starting up or be willing to adapt to changes as the company grows. I sincerely hope this book will give that initial clarity, help you explore the possibilities and get started quickly.