Amazon: A Comparative Analysis of U.S. and Japan Logistics / Introduction Edition

NOTE: This introduction edition includes ONLY the first chapter of Complete Edition .
You can find Complete Edition at the link below; http://www.amazon.com/dp/B06XCF8Y9J

Some foresee unstoppable tides approaching the Japanese market, which are triggered by non other than the U.S. retailing giantess Amazon. The battle, between Amazon and a league of Japanese companies including 7-Eleven, Yodobashi Camera, Askul, and other competitors, is going to change the industry once and for all. This book, while focusing on Amazon's global strategy, depicts those ongoing changes taking place in Japan through speculation and analysis on unique local models in the Japanese market with a comparative point of view across the U.S. business models.

The author of this book is a professional of logistic services in relation to the eCommerce sector who serves as a consultant with his cross-sectional knowledge and personal business connection throughout the major retailing, logistics, and marketing companies. He also serves as a CEO of an eCommerce logistics company in Japan which fact proves himself to be one of the most appropriate writers for the book.

The book is a must-read for all business persons in the retailing, distribution, and logistics industries in both the U.S. and Japan who are eager to learn from failed or successful business models on a cross-national basis.

It has been translated from one of the best selling publications by Nippon Hoso Kyokai (NHK) in Japan, which sold over 20,000 copies in the first weeks.


--Contents of Introduction Edition--

Prologue
The World Changed by Amazon: Unstoppable Tides Across Markets
Who Can Live without Amazon?
Why Some Consider Amazon Menace
Physical Distribution: Software, Infrastructure, Manpower
Low-Price Strategy and Virtuous Cycle
Can Amazon Sell Buddhist Priests?
Is "Everything Store" Becoming Real?
Amazon: One Strong, Many Weak?
Innovation First, Profit Disregarded
Rising Concerns Surrounding Amazon's Moves
Structure of This Book

-Contents of Complete Edition(continued)

Chapter I
A Turning Point of Logistics: Changing Relationship of eCommerce and Delivery Industries
Why Amazon Started as Bookstore?
Groundbreaking Concept of "Online Bookstore"
Behind the Scenes of Long Tail
Is Online Store Cheaper to Maintain?
Ever-Growing eCommerce Industry
Online Appliance Store and its Cheaper Pricing
The Reason for Rakuten s Rapid Growth
Logistics Operations of Online Shopping
Disadvantage of Online Shopping Mall
Rakuten and its Difficulties
Failed Case Study: Rakuten Logistics
Failed Case Study: Webvan
Unique Logistics Network: Kakuyasu
Stock Point: Where Should it be?
Office Glico s Revolutionary Service
Last One Mile and Differentiation Strategy
Askul s Weapon: Logistics
Askul: Two Key Factors for Success
Japan: The Best Delivery Service in the World?
Turmoil in Japanese Delivery Services
Delivery Fare Hike: A Turning Point?
Oligopoly Enhanced in Delivery Industry
Severe Shortage of Trucks
Issues Regarding Re-Deliveries
Versatile Location Points
Amazon's No More Free Shipping" Surprises the Industry
Delivery Costs Hanging Heavy
Amazon s Secret Distribution Center
Amazon s Last One Mile Strategy
Amazon Enhances In-House Deliveries
Development of Mobile Robotic System

Chapter II
Profile of a Giantess: Wal-Mart, Amazon, and Their Merciless Battles
A Battle Begins: Wal-Mart vs. Amazon
Amazon at the Top of Market Capitalization
Wal-Mart DNA Inherited
EDLP is not Simple Bargain Sale
Dominant Strategy
Why Sale may be Ineffective
Wal-Mart s Advanced System
Two Sides of a Coin: EDLP and Logistics
Amazon s EDLP Strategy
Refining Logistics Operations
Enhanced Discounts
Amazon Prime: A Membership Scheme
Amazon s Marketplace Strategy
Let Amazon Pick, Pack, and Ship for You
Opening the Platform to Third Parties
Too Dependent on Amazon?

--Please download the sample for full list of contents--