Strategy and the Business Landscape
2298.64
INR
Book Details
Author(s)
Pankaj Ghemawat
Publisher
Ghemawat Publishing
ISBN / ASIN
B06XXQF7Q4
ISBN-13
978B06XXQF7Q7
Sales Rank
#69,232
Marketplace
India 🇮🇳
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Description
FOURTH EDITION: An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise.
This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
