Kotler Filip, Armstrong Gari, Vong Veronika , Sonders Dzhon. Osnovy marketinga./Kotler Philip, Armstrong Gary, Wong, Veronica Saunders John. Fundamentals of Marketing.

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5-e edition of the European. Trans. from English. Nazarenko And. V., Svirid And. H. Moscow, St. Petersburg, Kiev, William, 2012. 752 pp., Ill. hardcover, an enlarged format.

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