Alignment: How to Transform Organizational Potential into Performance, Productivity, and Profit

Why do some leaders inspire their employees to greatness, while other leaders inspire their people to look for a new job? Why can some managers unleash the best of what their people have to offer, while others struggle to move past the carrot and stick philosophy so prevalent during the Industrial Revolution?

In Alignment: How to Transform Organizational Potential into Performance, Productivity, and Profit, author Scott Brown makes the case that employee engagement is not an event, a program, or even a series of actions. It is not something on a checklist you can complete and cross-off with a red Sharpie. It is not a luxury, it is not a fad, and it is not going away. Companies who learn how to engage their people earn the single greatest competitive advantage any organization can possess. Conversely, companies who struggle to engage their people, who settle for a workforce of unengaged employees, or even worse, a workforce of disengaged employees, run the risk of being left behind, relegated to the history books as just another organization that drifted into anonymity despite all of the warning signs. It s the organizations that learn how to align what they do with what they say, believe, value, expect, and aspire to become, that will be the ones who consistently outperform their competition for years to come.

By combining more than two decades of experience, practice, and academic research, Scott Brown has created a practical guide to help you engage your people s heads, hearts, and hands to ensure your organization s long-term success and your people's professional development. Beyond exploring what employee engagement is, what it is not, and why it is paramount to your organization s long-term success, his model of alignment includes:

How to identify and develop the culture you need, not just the culture you have, one that encourages risk, growth, and engagement.
How to BOLSTER your leadership behaviors to build healthy, reciprocal relationships with your people.
How to ALIGN your relationships by using the tools, behaviors, processes, and theories employed by today s most effective leaders and managers.
Using the 12 Pillars of Change to bridge the gap between where you are and where you need to be.
Resolute Proficiency Management teaches you how to coach and inspire employees to greater levels of proficiency and resolve.
Navigating the Seven Seas of Organizational Behavior to unleash your people s creativity, ingenuity, resourcefulness, talents, and strengths.

Alignment is the quintessential resource for anyone who wants to refine their approach to leadership and management, develop their organization s collective competence, inspire their people to greatness, and transform their organization s success.