Advertising is scary stuff, especially if you hate spreadsheets. If that's you, take heart! This book will teach you how to run profitable advertising campaigns using a simple aggregate sales model. You don't need complex spreadsheets. You will not spend hours puzzling over read-through, and cost per click.
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The book includes a breakdown of the Facebook, Amazon, Reddit, and BookBub advertising platforms with a list of pros and cons, and recommendations on how and where to use each platform. You'll learn to pick the right platform, and then how to grow and prune ads on that platform.
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