Mobile Payments in Japan

Attention: Advertising Agencies, Marketers, Researchers, Financial Service and Credit Providers, Telecoms and Retailers, Large and Small. The Mobile Payments in Japan report explores the new world of Keitai (Japanese for "mobile") and Osaifu-Keitai ("wallet phones"). Far from being exotic, foreign concepts, they are literally models of the future for marketers and mobile service providers in the US and around the world. Key questions the "Mobile Payments in Japan" report answers: How many people have mobile wallets in Japan? Where and how do Japanese consumers use mobile wallets? What would it take for the same technology to be deployed in the US? What can marketers in other parts of the world do to prepare for deployment? And many more... eMarketer Reports—On-Target and Up-to-Date The Mobile Payments in Japan report aggregates the latest data from international marketing, communications and financial researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions.