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Kleppner's Advertising Procedure

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kleppner advertising procedure

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Kleppner's Advertising Procedure

Otto Kleppner, Advertising Procedure, 4. De Fleur/Dessis, Understanding Mass Communication 5. Frank Jefkins, Advertising Made Simple, Rupa & Co, New Delhi. 1992.

Bangalore University Journalism Syllabus for the BA Triple Main Courses ... OTTO KLEPPNER Advertising Procedure. 5. CUTLIP & CENTER Effective Public Relations. 6.

Otto kleppner: Advertising procedure 5. Cutlip & center: Effective Public Relations 6. Ravindran: Handbook of Public Relation 7. Ahuja & Chandra: Public Relations

5 Otto Kleppner, Advertising procedure, (Englewood Cliffs: Prentice-hall, 1979), pp.23-25. 4 In relationship with advertising, semiotics is used by advertiser to promote

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