PDF Results for "Vnsgu B Com Marketing Book"

Books for Reference: 1. Marketing N.Rajan Nair. 2. Modern Marketing Management R.S.Davar. 3.Marketing Research Dr. D.N. Sarvate.

Objectives: 1. To impart to the conceptual knowledge in the area of marketing. ... b) Factors influencing, price determination, c) Seven ... REFERENCE BOOKS: 1.

Indian Money Market:Meaning and characteristics. 20% ... Hand-Book of Business Administration Edited by Maynard. 3. 3. ... B.COM MANAGEMENT PAPER-V.

5. Case Study : 10%. REFERENCE BOOKS: 1.Marketing -N. Rajan Nair. 2.Principles marketing management -R.S.Daver. 3.Modern and Practice of marketing in ...

Recommended Books: 1. Marketing -N. Rajan Nair. 2. Modern marketing management -R.S.Daver. 3. Principles and Practice of marketing in India- Dr.

Objectives: To import the students the knowledge of marketing management and enable them to understand the different marketing ... Books for Reference: 1.

Objectives: To import the students the knowledge of marketing ... Concept, Nature, Role of Sales Management in Marketing, ... Books for Reference: 1. Marketing.

b. Career Stages c. Elements of career development programmes d. Steps in ... Human Resource Management and Human Relations – V. P. Michael. 2. ... Note: Paper setter should consider syllabus and n

b. Career Stages c. Elements of career development programmes d. Steps in ... Marketing Management Concepts: - Meaning of Market, Types of Market, ... Note: Paper setter should consider syllabus and

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT,. MARKETING. T. Y. B. Com.,. PAPER - III. (IN FORCE FRO JULY 2008). OBJECTIVES :- To import the ...