{"version":"1.0","type":"rich","provider_name":"EbookNetworking","provider_url":"https://www.ebooknetworking.net","title":"Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations","author_name":"George Rossolatos","thumbnail_url":"https://www.ebooknetworking.net/books/147/749/big147749202X.jpg","thumbnail_width":330,"thumbnail_height":500,"html":"<a href=\"https://www.ebooknetworking.net/books_detail-147749202X.html\">Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations</a>","width":400,"height":300}