{"version":"1.0","type":"rich","provider_name":"EbookNetworking","provider_url":"https://www.ebooknetworking.net","title":"Allocation of Marketing Resources to Optimize Customer Equity: Managing Customers as Financial Assets","author_name":"Giuliano Tirenni","thumbnail_url":"https://www.ebooknetworking.net/books/383/810/big383810112X.jpg","thumbnail_width":330,"thumbnail_height":500,"html":"<a href=\"https://www.ebooknetworking.net/books_detail-383810112X.html\">Allocation of Marketing Resources to Optimize Customer Equity: Managing Customers as Financial Assets</a>","width":400,"height":300}