{"version":"1.0","type":"rich","provider_name":"EbookNetworking","provider_url":"https://www.ebooknetworking.net","title":"Taking on Goliath: it's tough to unseat King Coke, but Pepsi's strategic initiatives may change the playing field. (Pepsi Cola's marketing move against Coca-Cola Co): An article from: Food Processing","author_name":"Mary Ellen Kuhn","thumbnail_url":"https://www.ebooknetworking.net/books/noimage.jpg","thumbnail_width":330,"thumbnail_height":500,"html":"<a href=\"https://www.ebooknetworking.net/books_detail-B00097SLSM.html\">Taking on Goliath: it&#039;s tough to unseat King Coke, but Pepsi&#039;s strategic initiatives may change the playing field. (Pepsi Cola&#039;s marketing move against Coca-Cola Co): An article from: Food Processing</a>","width":400,"height":300}