{"version":"1.0","type":"rich","provider_name":"EbookNetworking","provider_url":"https://www.ebooknetworking.net","title":"Boards must measure marketing effectiveness: it is surprising how many boards don't regularly see even the most basic marketing data. Do you know what ... An article from: Directors & Boards","author_name":"John Quelch, Gail McGovern","thumbnail_url":"https://www.ebooknetworking.net/books/noimage.jpg","thumbnail_width":330,"thumbnail_height":500,"html":"<a href=\"https://www.ebooknetworking.net/books_detail-B000GFR6YM.html\">Boards must measure marketing effectiveness: it is surprising how many boards don&#039;t regularly see even the most basic marketing data. Do you know what ... An article from: Directors &amp; Boards</a>","width":400,"height":300}