{"version":"1.0","type":"rich","provider_name":"EbookNetworking","provider_url":"https://www.ebooknetworking.net","title":"Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9)","author_name":"Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein","thumbnail_url":"https://www.ebooknetworking.net/books/B00/16C/bigB0016CCCAW.jpg","thumbnail_width":330,"thumbnail_height":500,"html":"<a href=\"https://www.ebooknetworking.net/books_detail-B0016CCCAW.html\">Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9)</a>","width":400,"height":300}