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Books by Publisher: Soft-letter

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AN ADVERTISING-BASED MODEL FOR PRODUCTIVITY SOFTWARE.(Andover.net)(Company Business and Marketing): An article from: Soft-Letter
🇺🇸 United States
AN ADVERTISING-BASED MODEL FOR PRODUCTIVITY SOFTWARE.(Andov…
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What's wrong with interface design. (Alan Cooper offers critique of common user interface design problems) (Technology Information): An article from: Soft-Letter
🇺🇸 United States
What's wrong with interface design. (Alan Cooper offer…
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The Lotus comeback. (Lotus 1-2-3 for Windows signals renewed marketing effort) (Product Announcement): An article from: Soft-Letter
🇺🇸 United States
The Lotus comeback. (Lotus 1-2-3 for Windows signals renewe…
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Resources: electronic product launches. (Interactive Information Network and ZiffNet Executives On-Line): An article from: Soft-Letter
🇺🇸 United States
Resources: electronic product launches. (Interactive Inform…
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GUY KAWASAKI: ON AVOIDING "DEATH MAGNETS".(Rules for Revolutionaries): An article from: Soft-Letter
🇺🇸 United States
GUY KAWASAKI: ON AVOIDING "DEATH MAGNETS".(Rules …
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Venture capital: 'the market is in its adolescence.' (Ann Winblad of Hummer Winblad Venture Partners, a capital venture firm for software companies, ... (Interview): An article from: Soft-Letter
🇺🇸 United States
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How to create a visual identity. (graphic design for business use): An article from: Soft-Letter
🇺🇸 United States
How to create a visual identity. (graphic design for busine…
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HOW TO MANAGE WORD-OF-MOUTH ADVERTISING.(marketing tips) (Industry Trend or Event): An article from: Soft-Letter
🇺🇸 United States
HOW TO MANAGE WORD-OF-MOUTH ADVERTISING.(marketing tips) (I…
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How to fill seminar seats. (popularity of seminars, need to market them effectively) (Industry Trend or Event): An article from: Soft-Letter
🇺🇸 United States
How to fill seminar seats. (popularity of seminars, need to…
By: Howard J. Sewell
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HOW TO HOST AN INFLUENCER DINNER.: An article from: Soft-Letter
🇺🇸 United States
HOW TO HOST AN INFLUENCER DINNER.: An article from: Soft-Le…
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Business models: usage-based pricing. (new growth opportunity for software industry) (Industry Trend or Event): An article from: Soft-Letter
🇺🇸 United States
Business models: usage-based pricing. (new growth opportuni…
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Package design: "amplify the message." (interview with Marty Neumeier, founder of Neumeier Design Team) (Interview): An article from: Soft-Letter
🇺🇸 United States
Package design: "amplify the message." (interview…
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Direct mail testing tips. (Tutorial): An article from: Soft-Letter
🇺🇸 United States
Direct mail testing tips. (Tutorial): An article from: Soft…
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HOW TO BOOST TELESALES RESPONSE RATES.(Industry Trend or Event): An article from: Soft-Letter
🇺🇸 United States
HOW TO BOOST TELESALES RESPONSE RATES.(Industry Trend or Ev…
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Benchmark survey: occupancy costs. (office space costs for software companies): An article from: Soft-Letter
🇺🇸 United States
Benchmark survey: occupancy costs. (office space costs for …
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The case for function point analysis. (Technology Information): An article from: Soft-Letter
🇺🇸 United States
The case for function point analysis. (Technology Informati…
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How to write better cybercopy. (Ivan Levinson's Web Page offers copywriting guidelines): An article from: Soft-Letter
🇺🇸 United States
How to write better cybercopy. (Ivan Levinson's Web Pa…
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How to build a user group network. (advice from Alpha Software co-chairman Richard Rabins): An article from: Soft-Letter
🇺🇸 United States
How to build a user group network. (advice from Alpha Softw…
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"THE ANATOMY OF BUZZ".: An article from: Soft-Letter
🇺🇸 United States
"THE ANATOMY OF BUZZ".: An article from: Soft-Let…
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Benchmark report: sales incentive programs. (survey of market developement funds, spiff payments and co-op advertising used by software publishers and resellers): An article from: Soft-Letter
🇺🇸 United States
Benchmark report: sales incentive programs. (survey of mark…
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How to audit service and support quality. (customer service and technical support audits for technology companies): An article from: Soft-Letter
🇺🇸 United States
How to audit service and support quality. (customer service…
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The million-dollar product launch. (advice from Bruce Fredrickson of Channel Tactics on the costs involved in product launching): An article from: Soft-Letter
🇺🇸 United States
The million-dollar product launch. (advice from Bruce Fredr…
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THE X-BOX: "THE TRADITIONAL SOFTWARE ROYALTY MODEL".(Product Development): An article from: Soft-Letter
🇺🇸 United States
THE X-BOX: "THE TRADITIONAL SOFTWARE ROYALTY MODEL&quo…
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ASK THE EXPERTS: THE ART OF E-MAIL MARKETING.: An article from: Soft-Letter
🇺🇸 United States
ASK THE EXPERTS: THE ART OF E-MAIL MARKETING.: An article f…
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The superdistribution model. (legalized copying of software) (Internet/Web/Online Service Information): An article from: Soft-Letter
🇺🇸 United States
The superdistribution model. (legalized copying of software…
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INTUIT (www.intuit.com).(Product Announcement): An article from: Soft-Letter
🇺🇸 United States
INTUIT (www.intuit.com).(Product Announcement): An article …
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How to build a telemarketing group. (tutorial): An article from: Soft-Letter
🇺🇸 United States
How to build a telemarketing group. (tutorial): An article …
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Benchmark: print advertising costs.: An article from: Soft-Letter
🇺🇸 United States
Benchmark: print advertising costs.: An article from: Soft-…
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Computer Associates: an enterprise pricing model. (Computer Associates International Inc.): An article from: Soft-Letter
🇺🇸 United States
Computer Associates: an enterprise pricing model. (Computer…
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Error-free shipping. (how Electronic Arts improved their order-handling procedures): An article from: Soft-Letter
🇺🇸 United States
Error-free shipping. (how Electronic Arts improved their or…
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Which upgrade offers tip the scale? (Robert Vogel, president of SoftMail/Consultech, discusses successful strategies for selling software upgrades): An article from: Soft-Letter
🇺🇸 United States
Which upgrade offers tip the scale? (Robert Vogel, presiden…
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The psychographics of software. (the psychographic marketing model of DRK Inc.'s Pres David Kasabian identifies the major categories of software customers): An article from: Soft-Letter
🇺🇸 United States
The psychographics of software. (the psychographic marketin…
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