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193 books found — Page 4 of 7
Integrated Marketing: Visa Gets Brand Lift via Web-Centric Campaign
Integrated Marketing: Visa Gets Brand Lift via Web-Centric …
By: Gary Stein, David Card
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Evaluating the Costs and Benefits of Open Source Content Management
Evaluating the Costs and Benefits of Open Source Content Ma…
By: Eric Peterson, Zachary McGeary, David Schatsky
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Mastering Viral Marketing: Achieving Success Through Small, Interconnected Groups of Consumers
Mastering Viral Marketing: Achieving Success Through Small,…
By: Gary Stein, Zia Daniell Wigder
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Online Brokerage Forecast, 2004 to 2009
Online Brokerage Forecast, 2004 to 2009
By: Bruce Cundiff, Vipul Patel, David Schatsky, Vikram Sehgal
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SEO Outlook: The Rise of Mediated Search Marketing
SEO Outlook: The Rise of Mediated Search Marketing
By: Matthew Berk, Janis Kim, David Schatsky, Gary Stein
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Delivering Ubiquitous Mobile Data: The Advantages of Client Connection Software for Wi-Fi, UMTS, and GPRS
Delivering Ubiquitous Mobile Data: The Advantages of Client…
By: Ian Fogg, Julie Ask, Mark Mulligan
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Online Video Advertising: Market Opportunity Assessment
Online Video Advertising: Market Opportunity Assessment
By: Nate Elliott, David Card, Janis Kim
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Weblog Best Practices: Seizing Business Benefits
Weblog Best Practices: Seizing Business Benefits
By: Melissa Stock, Matthew Berk, Michael Gartenberg
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Online Media Sales: Building Audience Loyalty to Grow Ad Impressions
Online Media Sales: Building Audience Loyalty to Grow Ad Im…
By: Julian Smith, Mark Mulligan
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Best Practices in E-mail Newsletter Programming: Hone Relevance to Maintain Mind Share
Best Practices in E-mail Newsletter Programming: Hone Relev…
By: Juliana Deeks, David Card, David Daniels, Zachary McGeary
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ISP Package Features: Target Novice Users as a Foundation for Later Upsell
ISP Package Features: Target Novice Users as a Foundation f…
By: Ian Fogg, Mark Mulligan, Julian Smith
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VoD: Targeting Users to Enhance Revenue Opportunities
VoD: Targeting Users to Enhance Revenue Opportunities
By: Todd Chanko, Zia Daniell Wigder
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The At-Work Audience: Programming for the Office
The At-Work Audience: Programming for the Office
By: Lee Black, Zori Bayriamova, David Card, Corina Matiesanu
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Regional Variations in Online Banking Adoption
Regional Variations in Online Banking Adoption
By: Raj Dhinsa, Zori Bayriamova, David Schatsky
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99-Cent Digital Singles: Market Opportunity and Value Chain
99-Cent Digital Singles: Market Opportunity and Value Chain
By: David Card, Zia Daniell Wigder, Corina Matiesanu
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E-mail Marketing: Improving Relevancy Through the Application of Audience Insight
E-mail Marketing: Improving Relevancy Through the Applicati…
By: Julian Smith, David Daniels, Mark Mulligan
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Optimizing Knowledge Management: Extending Investments Across Service Channels
Optimizing Knowledge Management: Extending Investments Acro…
By: Zachary McGeary, Zori Bayriamova, David Daniels
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Cross-Channel Sales: Tactics for Stealing Share from Internet-only Publishers
Cross-Channel Sales: Tactics for Stealing Share from Intern…
By: Staffan Engdegard, David Card
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Online Direct-to-Physician Marketing: Benchmarking Spending, Prioritizing Tactics
Online Direct-to-Physician Marketing: Benchmarking Spending…
By: Monique Levy, Zori Bayriamova, Corina Matiesanu, David Schatsky
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Online Video Advertising: Tune Content and Placements to Web Constraints
Online Video Advertising: Tune Content and Placements to We…
By: Julian Smith, Nate Elliott, Mark Mulligan
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Online Direct-to-Consumer Marketing: Benchmarking Spending, Prioritizing Tactics
Online Direct-to-Consumer Marketing: Benchmarking Spending,…
By: Monique Levy, Zori Bayriamova, Eric Peterson, David Schatsky
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Weblog Software Applications: Overcoming Enterprises' Hesitations
Weblog Software Applications: Overcoming Enterprises' …
By: Melissa Stock, Matthew Berk, Michael Gartenberg, Janis Kim
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US Wireless Carriers: How to Compete If You Aren't Verizon
US Wireless Carriers: How to Compete If You Aren't Ver…
By: Avi Greengart, Michael Gartenberg, Joe Laszlo, Vipul Patel, Melissa Stock
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Online Direct-to-Consumer Marketing: Benchmarking Investment, Highlighting Key Barriers to Growth
Online Direct-to-Consumer Marketing: Benchmarking Investmen…
By: Monique Levy, Matthew Berk, Janis Kim, David Schatsky
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Online Patient-Physician Communication: Benchmarking Physician Adoption
Online Patient-Physician Communication: Benchmarking Physic…
By: Monique Levy, David Daniels, David Schatsky
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Online Advertising: Managing Rich Media Ad Implementation
Online Advertising: Managing Rich Media Ad Implementation
By: Julian Smith, Mark Mulligan
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Jupiter Research Market Forecast Report: Retail Through 2007
Jupiter Research Market Forecast Report: Retail Through 2007
By: Ken Cassar, Juliana Deeks, Vikram Sehgal, Fiona Swerdlow
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Free Bill Pay: Offer Free Service Only to Profitable Customers
Free Bill Pay: Offer Free Service Only to Profitable Custom…
By: Raj Dhinsa, Robert Leathern, Corina Matiesanu, David Schatsky
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Paid Listing Enablers: Deciphering the Marketplace
Paid Listing Enablers: Deciphering the Marketplace
By: Nate Elliott, David Card, Gary Stein
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Mobile Commerce: Retailers Should Harness the Promotional Potential of the Mobile Platform
Mobile Commerce: Retailers Should Harness the Promotional P…
By: Mark Mulligan, Michele Poliziani, Lourdes Salcedo, David Schatsky
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Mobile Payments: Limited Near-term Opportunity for Vehicle Manufacturers
Mobile Payments: Limited Near-term Opportunity for Vehicle …
By: Belis Aksoy, Julie Ask, Michael Gartenberg, Robert Leathern
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Mobile Commerce: Avoid Apathy and Look for Opportunities to Implement Mobile Promotions
Mobile Commerce: Avoid Apathy and Look for Opportunities to…
By: Robert Leathern, Zori Bayriamova, Corina Matiesanu, David Schatsky
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