Home / Publishers / American Marketing Association

Books by Publisher: American Marketing Association

All books from this publisher

3 books found
An evaluation of continuous consumer panels as a source of marketing information (Marketing research techniques)
An evaluation of continuous consumer panels as a source of …
By: Harper W Boyd
View Details
Marketing Mix Decisions: New Perspectives and Practices (Marketing Knowledge Series) [2008]
Marketing Mix Decisions: New Perspectives and Practices (Ma…
By:
View Details
Problem definition in marketing (Marketing research techniques series ; # 2)
Problem definition in marketing (Marketing research techniq…
By: William B Locander
View Details