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Books by Publisher: Printers' Ink Books

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1 books found
Tested Advertising Copy (201 tests of 480 ads, with factual results in readership, inquiries or sales-and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard & Schwerin)
Tested Advertising Copy (201 tests of 480 ads, with factual…
By: Carroll J. Swan
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