Business Research Methods / Donald Cooper

Book Cover Business Research Methods
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/ Donald Cooper
Publisher: McGraw-Hill
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Sales Rank: 12491443
ISBN-10: 0070620199
ISBN-13: 9780070620193


Offers students and instructors a thorough coverage of business research topics backed by solid theory. Managerial decision--making is the underlying theme. The structure of the text encourages and supports completion of an in-depth business research project during the semester.
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