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Business Research Methods [Paperback] [Jan 01, 2006] Donald Cooper
Book Details
Author(s)Donald Cooper
PublisherMcGraw-Hill Education
ISBN / ASIN0070620199
ISBN-139780070620193
AvailabilityOnly 1 left in stock - order soon.
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description
Offers students and instructors a thorough coverage of business research topics backed by solid theory. Managerial decision--making is the underlying theme. The structure of the text encourages and supports completion of an in-depth business research project during the semester.
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