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Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)
K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
South-Western College Pub
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Drivers of NPD success: The 1997 PDMA report
Abbie Griffin
PDMA
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Design Thinking: New Product Development Essentials from the PDMA
Michael G. Luchs, Scott Swan, Abbie Griffin
Wiley-Blackwell
76.95
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Semiconductor technology flows through formal technology transfers
Abbie Griffin
Leopold Classic Library
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The PDMA Handbook of New Product Development
Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz
Wiley
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The PDMA toolbook 3 for new product development.
Ed. by Abbie Griffin and Stephen M. Somermeyer.
John Wiley & Sons.
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Examining the technical corporate entrepreneurs' motivation: voices from the field.: An article from: Entrepreneurship: Theory and Practice
Matthew R. Marvel, Abbie Griffin, John Hebda, Bruce Vojak
Thomson Gale
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Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms
Abbie Griffin, Raymond Price, Bruce Vojak
Stanford Business Books
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