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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
Alan R. Andreasen
Jossey-Bass
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Strategic Marketing for Nonprofit Organizations
Alan R. Andreasen & Philip Kotler
Prentice Hall
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
Jossey-Bass
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Strategic Marketing for Nonprofit Organizations (7th International Edition)
Philip Kotler (Author) Alan R Andreasen (Author)
Prentice Hall
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Social Marketing in the 21st Century
Alan R. Andreasen
SAGE Publications, Inc
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Strategic Marketing for Non-profit Organisations
Philip R. Kotler, Alan R. Andreasen
Pearson Education Limited
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Cost-Conscious Marketing Research
Alan R. Andreasen
Harvard Business Review
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