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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing (Rotman-UTP Publishing)
Bruce I. Newman
Rotman-UTP Publishing
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The Marketing of the President: Political Marketing as Campaign Strategy
Bruce I Newman
SAGE Publications, Inc
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A Cross-Cultural Theory of Voter Behavior
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Routledge
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Political Marketing: Theoretical and Strategic Foundations
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Routledge
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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Bruce I Newman
Routledge
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A Cross-Cultural Theory of Voter Behavior
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Haworth Press Inc.
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A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)
Bruce I. Newman, Jagdish N. Sheth
Praeger
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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Bruce I Newman
Routledge
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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
Bruce I. Newman
SAGE Publications, Inc
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Political Marketing: Theoretical and Strategic Foundations
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
M.E. Sharpe
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