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Christian Gronroos
Books by Christian Gronroos
6 books
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In Search of a New Logic for Marketing: Foundations of Contemporary Theory
Christian Gronroos
5590
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Service Management and Marketing Third Edition: Customer Management in Service Competition
Christian Gronroos
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Service Management and Marketing: Managing the Service Profit Logic
Christian Gronroos
69.22
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Service Management and Marketing: Customer Management in Service Competition
Christian Gronroos
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In Search of a New Logic for Marketing: Foundations of Contemporary Theory
Christian Gronroos
63.12
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Service Management and Marketing: Customer Management in Service Competition
Christian Gronroos
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