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Christian Gronroos
Books by Christian Gronroos
5 books
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Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
Christian Grönroos, Christian Gronroos
Wiley
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Service Management and Marketing: Managing the Service Profit Logic
Christian Gronroos
Wiley
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Service Management and Marketing: Customer Management in Service Competition
Christian Gronroos
Wiley
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In Search of a New Logic for Marketing: Foundations of Contemporary Theory
Christian Gronroos
Wiley
73.95
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Service Management and Marketing: Customer Management in Service Competition
Christian Gronroos
Wiley
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